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Privacy Policy

Last updated: May 20, 2025

This Privacy Policy describes how LumiNovi ("we," "us," "our," or the "Site") collects, uses, and discloses your personal information when you visit our website (luminovi.com), purchase from us, or otherwise engage with our site (collectively, the "Services"). In this Privacy Policy, "you" and "your" refers to you as the user, whether you're a customer, website visitor, or individual whose information we have collected.

Please carefully read this Privacy Policy. By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this policy, please do not use or access any of our Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Updates will be posted on our website, and the "Last updated" date will be revised accordingly.


How We Collect and Use Your Personal Information

We collect personal information from various sources described below. The type of information collected depends on your interactions with our Services.

We may use your information to communicate with you, provide or improve our Services, comply with applicable laws, enforce our terms of service, and protect the rights of our users and others.


Types of Personal Information We Collect

The personal information collected depends on how you interact with our Services. "Personal information" refers to any data that identifies, relates to, describes, or can reasonably be associated with you.

Information Collected Directly from You

Information you directly submit to us includes:

  • Contact Information: Name, address, phone number, email.

  • Order Information: Name, billing/shipping addresses, payment confirmation details, email, phone number.

  • Account Information: Username, password, security questions, and other account security details.

  • Customer Support Information: Details included in communications with us, such as messages sent through the Services.

Some features may require specific information from you. Not providing requested information may limit your access to certain features or functionalities.

Information Collected Automatically (Usage Data)

We may automatically collect information ("Usage Data") about your interactions with our Services using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device details, browser type, network connection data, IP address, and details of your interactions with our site.

Information Obtained from Third Parties

We may obtain information from third parties, including:

  • Companies supporting our site and services, such as Shopify.

  • Payment processors who handle payment information (bank account, credit/debit card details, billing address) to process your orders.

  • Advertising partners or service providers who use online tracking technologies (pixels, web beacons, cookies) to gather information about your interactions with our advertisements and emails.

Any third-party information collected is handled in accordance with this Privacy Policy. See the section "Third-Party Websites and Links" for more information.


How We Use Your Personal Information

We use your personal information in various ways:

  • Providing Products and Services: To fulfill your orders, process payments, send notifications about your account and transactions, facilitate shipping, manage returns/exchanges, and improve your shopping experience. Shopify may process your information per its Privacy Policy.

  • Marketing and Advertising: To send promotional materials via email, text message, or postal mail, and to tailor advertising on our site and elsewhere.

  • Security and Fraud Prevention: To detect, investigate, and prevent fraudulent, illegal, or malicious activities. You must protect your account credentials. Contact us immediately if you suspect your account has been compromised.

  • Customer Support and Service Improvement: To respond to your requests, provide customer support, and improve our Services.


Cookies

We use Cookies to enhance our Services. For details on Cookies used by Shopify (our e-commerce provider), visit Shopify Cookie Policy.

Cookies enable our site to function properly, improve user experience, remember your preferences, and help us analyze interactions to optimize our services. Third-party service providers may also use Cookies to personalize content and ads.

Most browsers automatically accept Cookies, but you can set your browser to remove or block Cookies. However, removing or blocking Cookies can negatively impact your user experience or disable certain features. Blocking Cookies may also not completely prevent third-party information sharing.

How We Disclose Personal Information

We may disclose your personal information to third parties under the following circumstances:

  • Service Providers: Vendors and other third-party partners who perform services on our behalf, such as payment processing, order fulfillment, shipping, IT management, customer support, data analytics, and cloud storage.

  • Marketing and Business Partners: Partners who help us market our products or provide joint promotions. These partners will use your information according to their own privacy policies.

  • With Your Consent or Direction: When you explicitly direct us or consent to sharing your personal information, such as when choosing to use social media integrations or widgets.

  • Affiliates and Subsidiaries: We may share your personal information within our corporate group as necessary to operate our business effectively.

  • Legal Compliance and Protection: To comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce our terms, or protect the rights, safety, or property of LumiNovi, our users, or others.

  • Business Transactions: In connection with any potential or actual merger, acquisition, reorganization, sale of assets, or bankruptcy proceedings involving LumiNovi.

We disclose these categories of personal information for the purposes described above:

Category of Personal Information Collected Categories of Recipients
Identifiers (e.g., contact details, account information) Service providers, marketing partners, affiliates
Commercial information (e.g., order history, customer support interactions) Service providers, marketing partners, affiliates
Internet/network activity (e.g., usage data) Service providers, analytics companies, affiliates
Geolocation data (e.g., IP-based location) Service providers, analytics companies, affiliates

We do not use or disclose sensitive personal information without your explicit consent or to infer characteristics about you.

Third-Party Websites and Links

Our website may contain links to third-party websites or platforms. When you click these links, you leave our site and are subject to those third-party sites' privacy and security policies. We are not responsible for, nor do we guarantee, the privacy practices, security, or content accuracy of third-party websites. Information shared publicly or on third-party social media platforms may be viewed and used by others without restriction.

The inclusion of third-party links does not imply endorsement by LumiNovi unless explicitly stated.

Children's Data

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such data, please contact us immediately to request deletion.

We do not knowingly sell or share personal information of minors under 16 years of age.

Security and Retention of Your Information

While we implement industry-standard security measures to protect your personal information, no security system is perfect or impenetrable. Thus, we cannot guarantee absolute security of your data. Transmission of personal information via unsecured channels is done at your own risk.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Retention periods depend on various factors, such as our need to provide Services, maintain your account, resolve disputes, comply with legal obligations, or enforce agreements.

Your Rights

Depending on where you reside, you may have certain rights regarding your personal information, subject to local laws. These rights may include:

  • Right to Access/Know: Request access to personal information we hold about you, including details on how we use and disclose your information.

  • Right to Delete: Request deletion of your personal information we maintain about you.

  • Right to Correct: Request correction of inaccurate personal information we hold about you.

  • Right of Portability: Request a copy of your personal information and, where technically feasible, transfer it directly to another entity.

  • Restriction of Processing: Request restrictions on how we process your personal information.

  • Withdrawal of Consent: Withdraw previously provided consent to process your personal information, applicable where consent is the legal basis for processing.

  • Appeal: Appeal decisions regarding requests you've made under these rights if your request is denied.

  • Managing Communication Preferences: Opt-out of promotional communications by clicking the "unsubscribe" link in emails. Note that you may continue receiving transactional or account-related messages.

To exercise any of these rights, please contact us using the details below. We may request additional information to verify your identity before processing your request. You can also designate an authorized agent to act on your behalf by providing appropriate proof of authorization.

We will respond to your request promptly and in accordance with applicable law. We will never discriminate against you for exercising your rights regarding your personal information.


Complaints

If you have concerns about our privacy practices or handling of your personal information, please contact us using the information provided below. If you are dissatisfied with our response, depending on your location, you may have the right to lodge a complaint with your local data protection authority.


International Users

Our Services are based in the United States, and your personal information may be stored, processed, or accessed in countries outside your own. By using our Services, you acknowledge and consent to the transfer, processing, and storage of your personal information in jurisdictions where our service providers and we operate.

If we transfer your personal information outside of Europe or jurisdictions with strict data protection regulations, we rely on approved transfer mechanisms (such as Standard Contractual Clauses issued by the European Commission or equivalent arrangements approved by relevant authorities) to ensure adequate protection of your data.

Contact Information: